Raised on a farm in Michigan, Bruce tinkered on computers his mom borrowed from the local elementary school. Back then, the cost of a personal computer seemed unattainable. His passion for computers grew to an obsession; his dad warned if he didn’t learn to engage others, he might end up slinging shit the rest of his life. Passion can only get you so far, engaging the world was vital to turning passion into accomplishment. Bruce found his voice working with executives—helping them understand benefits, risks and liabilities with technology. Today, Bruce is a business coach and expert healthcare security.